Budlight Commercial

1. (Visual) The lighting in this commercial was a bit on the dull side. This was to really make you feel like it was a locker room. In the beginning of the commercial that camera angle started in close and moved out to a medium shot. Through out the commercial they edited the shots together to make it look like there were a bunch of mistakes and they were shooting a new one. The main character of the commercial was Jackie Moon “Will Farrell” the star player from Semi Pro. He is dressed like a basketball player and has on leg on a bench while he is standing there holding a Bud Light. He is acting cool and casual to tell you if you drink Bud Light then you are cool to. The setting does not change at all. The whole time it is shot in a locker room with lockers and a play board in the background to show that the movie is about basketball.

2. (Sounds) The only people that you hear is Jackie Moon and the director in the background. The music is very seductive to give a sexy kind of mood. The music is the same though out the whole commercial. The purpose is to be sexy and make you feel sexy when you drink Bud Light but at the same time be funny. The audience would be about 21 to 40 I would think.

3. (Apply Key Questions) Everything that I said above really sets the commercial over the top. Bud Light is a popular beer and the use a very funny well known actor to star in it. The thing that I really found interesting is that they advertised for two different things here all in one commercial, Bud Light and Semi Pro. This was a very interesting technique that they used, it really made the commercial interesting and funny. I really do not believe that this commercial would go over well with the older people just because they may find this to be inappropriate.